×

This is where the
magic begins…

You can pay anyone to write words for you, but there are levels to this game and we know what great copy is worth. First and foremost: We’re not the team to hire if you’re looking for a quick-fix solution. Our work is centered around in-depth market research and analytics. So if you’re interested in paying for SaaS copywriting that will bring you trackable results over time, keep reading.

Here’s our process

First, we get to know each other

If you’ve reached out to us, we’ll review your credentials and contact you if we think we’ll be a good fit for
each other.

From there, we’ll schedule an initial consultation call. The main goals of this call are to get to understand your
SaaS a bit deeper, to answer any questions you have about us, and to explain our process and how we move
forward.

If you like where things are headed after our call, we’ll draft up a proposal for an initial discovery audit.

The goal of the initial discovery audit is to find out what’s holding your SaaS back from getting more users and higher paid conversion rates. After diagnosing your biggest areas of improvement, we produce a comprehensive 90 day action plan of where we need to focus our copy improvements to get the best results.

Initial discovery audit - Research
& Action plan

Starting from $2,000 & up (one-off cost)
Consider this example:

Let’s say that Spotify is struggling to gain more users. After tracking the activity of their free trial users, they realize that 80% of people who try Spotify for 4 hours or more end up purchasing a paid subscription.

What does that tell us as copywriters? That Spotify should focus on getting their free trial users to use their software for at least 4 hours, instead of simply trying to sell their subscription.

Do you see the difference here? Getting users to try Spotify for at least 4 hours of listening time is much easier than getting them to actually purchase a subscription. This approach gets the user to make the decision for themselvesand is much more powerful.

That’s just one reason why statistics are so important. The more data you can give us about your business, the better.

We split the initial discovery audit into two stages; deep research, and forming an action plan.

We go above and beyond to fully understand your target market, your industry, and your product. If you’re looking to hire copywriters and they don’t include deep research in their approach, it’s time to look elsewhere. This is the most important part of the whole equation. No great piece of writing was ever created without research at its foundation.

Deep research

This is what truly sets our work apart from
all the noise.

This is some of the research we normally complete before writing a single word of copy:

Statistical analysis:
  • To start, we assess how your current website is performing.
    • How much traffic are you getting?
    • What are your conversion rates?
    • How many signups are you getting?
    • Engagement statistics - i.e. how long are people using your software? What are they doing with it?
  • We can also use heatmapping software to identify how users are interacting with your website.
    • Where is their attention being focused?
    • What are they clicking on?
    • What are they hovering over?
  • Then we’ll compare your stats to other big SaaS companies
Research your target market

Without fully understanding your target customer we’d never be able to write copy that converts. And this isn’t surface level research we’re talking about… You’re going to learn things about your potential users that you never knew before. Here’s a snapshot of the kind of things we do:

  • Scour all the customer reviews we can find for your software
  • Join Facebook groups, forums, etc. to see what people are talking about
  • Check your own customer service platform - what do your users need/request most often?
  • Reach out to 5-10 people in your target market and talk to them about your company
We actually use your software

Many companies aren’t aware of what it takes to actually understand and benefit from their software. By coming at it with a pair of fresh eyes, we can help you expose any glitches and figure out where your current users may be struggling.

We research your competitors

It’s important to know what your competitors are doing too. We’ll check out a few of your closest competitors and see where they’re succeeding, where they’re falling short, and what their users are saying about them. Then we’ll review their URL analytics to see where they’re getting most of their traffic from. This will give you a good idea of where your users are ‘hanging out’ online.

Why do we do this?

We won’t reveal all our secrets here, but you get the point. We take research very seriously. This preliminary work is what allows us to craft copy that actually converts and gets more people to use your software. There are innumerable added benefits to starting this way. Our research often uncovers vital insights that can help other parts of the business. Critical bugs that are causing people to turn away but that your developers can fix, popular ideas for new features, and views from users that very well might surprise you are all common.

After using deep research to identify the problems holding your SaaS back, we craft a detailed 90 day action plan that focuses on the quickest and most effective ways to improve your paid conversions and attract more high quality leads.

90 Day Action Plan

We build a comprehensive plan to get your SaaS more users, and improve your paid conversions.

When it comes to creating the plan, we think about it like this…

Goals
Problems
Actions
Current Performance
Target Performance

Following our research, we’ll start setting goals that will act as KPI’s during our time working together. For example, if your free trial to paid conversion rate is 15%, we might set out to increase it to 25%.

But we’re also likely to identify the multiple problems that are preventing this from currently happening. Perhaps users are confused about how some of your features work or maybe they don’t realise the value of upgrading.

Once we know the problems, we have the ammunition to decide on the actions we need to take. Do we need to rewrite your email onboarding sequence to focus on a different pain, change in-app copy to be easier to understand or provide inspiration with new content?

Then, we use performance indicators to track our work. Yes, we track how your ultimate goal is performing, but we may also have micro-goals along the way. A critical upgrade page with a particularly high bounce rate that we could lower or some messages with low response rates. This way, you can keep us accountable and measure our success.

All in all, we’re wizards, but this part is more akin to being a doctor. Any doctor has the ultimate goal of healing their patients. But before they do it, they have to diagnose the illnesses with a series of tests, decide on the medicine they need and measure their vital signs to see that their patient is headed for recovery! Once the action plan is complete, you have the choice of working with us to implement it, or alternatively you’re free to organise the work yourself.

You have the research, you have the plan, now it’s time to put it to action. If you decide you’d like to work with us on an ongoing basis, we’ll offer you our range of retainer packages, and you can choose which suits your specific needs. Then, we’ll start implementing our action plan right away!

Ongoing work - Putting the plan to action

Retainer packages start from $3,000 per
month & up

Our team will begin writing all the copy necessary to get you more paid conversions, and more high quality leads.

Everytime we launch fresh copy, we’ll wait a bit and see how it performs. After it’s been live for a while, we’ll analyze the results that you’re getting, expose any key issues, and tweak the copy as necessary to improve results. From there we can create different variations of the copy for split testing to make sure that the copy is optimized to perform at its best.

Approximately every quarter, we’ll review our action plan and show you the impact it’s having on the business and the specific goals we’ve set. We’ll then produce a new action plan to keep us focussed on growing your SaaS throughout the next quarter.

Interested in getting started?